SEO services that turn search into customers, run by people who own products.
Most SEO is sold as rankings. We sell it as customers, because we run our own products and have paid for every visit that did not turn into one. We find the questions your buyers actually type, build the pages that answer them, fix the technical things that stop Google from reading you, and report the whole thing in leads and revenue before positions. Month to month, with the same people every time. Canadian owned, and we work with clients anywhere.
You've probably got one of these problems.
You rank for your name and nothing else.
Branded search works because people already know you. Nothing on the site answers the questions people ask before they know you exist.
An agency sends a report every month and traffic has not moved.
Positions for keywords nobody chose, a PDF nobody reads, and no one who can say what changed in revenue.
You are about to launch and search is an afterthought.
The product is nearly done and someone said you should do SEO. It is far cheaper to build the pages right than to retrofit them.
What our SEO services include: the questions first, then the pages, then the fixes.
We start with what people type. Search Console, autocomplete, the pages competitors rank with, and the questions your sales inbox already answers, grouped by what the person is trying to do rather than by keyword volume. That map decides which pages exist. On Overland Addiction it produced 47 brand pages with spec tables, an FAQ and structured data on every one, and a blog written around the comparisons buyers actually search.
Then the technical work, which we ship ourselves rather than hand to your developer as a ticket: crawl and index problems, speed, redirects, canonicals, hreflang for English and French, and structured data so search engines and AI answers can read what a page is about. Authority comes last and honestly: partnerships, directories that matter in your industry, and content people cite. We do not buy links.
- Intent research from real queries, grouped by the job the searcher is trying to do
- Page briefs for the pages that should exist, and the writing if you want it
- Technical fixes shipped by us: crawl, index, speed, redirects, canonicals, hreflang
- Structured data on every page, so Google and AI answers can read it
- Internal linking that keeps the crawl moving through the site
- Search Console and GA4 configured with the conversion events that matter
Three kinds of search intent, three kinds of page.
Pick what the person is trying to do and see the page we would build, with real queries from products we run.
- Kimbo 6 vs Scout Yoho
- A comparison post, one for each pair the market actually asks about
- Side by side specs, price, weight, an honest verdict, and links to both brand pages
- Article, plus Product for each camper
Real queries from products we run.
SEO for AI search: showing up in AI answers is the same work, done properly.
Google's AI Overviews and assistants like ChatGPT cite pages that are clear about what they are, state facts plainly, and carry structured data that says so. That is not a new discipline. It is the same technical and content work, done without shortcuts. Every page we build ships JSON-LD, a real heading hierarchy and an FAQ where one is warranted, which is why our own pages and our clients' pages get quoted.
We will not sell you a separate AI search package. If it belongs in the plan it is already there.
Why our SEO services start with our own products.
The Great Renter, headlight, CANspec and Prodify are ours. Search is one of the channels we run for them, on our own money, which is where the habits on this page come from. The report we send you is the one we read ourselves: what came in, what it turned into, what we are doing next.
It also means we will tell you when SEO is the wrong lever. A tiny market, a product nobody searches for yet, or a site that needs to convert before it needs more traffic are all reasons to start somewhere else, and we run Google Ads and conversion work for exactly those cases.
How our SEO retainer runs: audit, fix, build, compound.
Month to month. You see the plan before each month starts and the numbers after it ends.
Crawl, Search Console and analytics review, the intent map, a prioritised fix list and the first content plan.
Technical fixes live, the first new pages and rewrites published, structured data everywhere.
More pages where the map says so, internal links, outreach, and refreshes of whatever moves.
A report in leads and revenue first, a call, and next month's plan. Stop whenever it stops paying.
What a month of SEO services includes.
- A technical audit and prioritised fix list in month one (also available on its own as a technical SEO audit)
- Keyword and intent research, grouped by what the buyer is trying to do
- Page briefs, and the writing if you want us to do it
- On-page work: titles, headings, internal links, structured data
- Technical fixes shipped by us, in your codebase or CMS
- Search Console and GA4 set up with conversion events
- A monthly report in leads and revenue, with positions as supporting detail
- A monthly call and the next month's plan, no long contract
Search work that paid.
MyCRCWe rebuilt the funnel, then implemented an SEO strategy around the searches people make before applying for a job. The work returned roughly five times its cost in six months.5x
Overland AddictionA directory built around comparison searches: 47 brand pages, every one structured, and comparison posts for the queries buyers type.47
The Great RenterOur own tenant screening product, where search is one of the channels we run ourselves. Over a thousand landlords on the platform.1,000+
CANspecA national registry of building product companies, searchable by attribute and structured on every page, live in English and French.14,000+SEO services questions people ask before they book.
What do your SEO services actually include?
Research into what your buyers search and why, the pages that should exist to answer them, the technical fixes that stop Google reading your site, structured data, internal linking, and a monthly report in leads and revenue. The technical fixes are done by us in your codebase, not written up for someone else to do. Content we can write or brief, your choice.
How long does SEO take to show results?
Technical fixes can move things within weeks if something was broken. New pages and rankings for competitive terms take three to six months to compound, and we say so up front. If a page ranks in month one it is usually because the site had authority and nobody had built the page.
How much does SEO cost?
Retainers run from a few hundred dollars a month for a template package to many thousands for enterprise work. We do not sell packages. After the audit we scope a monthly amount for your situation, in Canadian or US dollars, whichever you prefer, and it stays fixed until the scope changes. Month to month, short notice period, and you keep everything we build.
Is SEO still worth it now that AI answers questions?
Yes, and the work is the same. AI answers cite pages that are clear, structured and trustworthy, which is what good SEO has always built. What has changed is that thin pages written for keywords get skipped by both. We build for the reader and mark it up for the machine.
Do you guarantee rankings?
No, and nobody honest does. Google does not sell rankings and neither do we. We guarantee the work, the reporting, and a straight answer each month on whether it is paying. If it is not, we will tell you to stop.
Do you do local SEO and Google Business Profile?
When it fits the business, yes. Blossom Landscaping serves Vancouver homeowners and its search work is local by nature. For a product sold across the country, local signals matter less than the pages and the structure, and we will say which applies to you.
Do you write the content?
We can, and we are good at the kind of page that answers a question precisely. We also brief content for your own writers when you have them. Either way, every page gets a brief that says what query it answers and what it needs to contain.
We already have an agency. Can you just do the audit?
Yes. The technical SEO audit is a fixed price, fixed scope piece of work you can hand to anyone. Some clients use it as a second opinion on an existing agency's plan.
Do you buy links?
No. Paid links are a risk to the site and rarely move anything for long. We earn links through partnerships, industry directories that matter, and content people actually cite, and we tell you exactly where each one came from.
More of what we do.
Tell us what you're trying to build.
Thirty minutes, no deck, no pitch. We'll tell you what we'd do, roughly what it takes, and whether we're the right people for it. Sometimes the answer is no and that's a useful call too.