Conversion rate optimization: find where the funnel leaks, then fix it week over week.
You already pay for every visit, in ads, in content, or in the years it took to earn the traffic. Conversion rate optimization turns more of those visits into customers: instrument the funnel so you can see where people leave, fix the step that leaks most, measure, repeat. It is how we lifted MyCRC's conversion 50 percent in the first month, and how we run our own products every week. Canadian owned, and we work with clients anywhere.
You've probably got one of these problems.
Traffic is fine. Sales are not.
People arrive, look, and leave. You can see the totals but not the step where they gave up, so every fix is a guess.
The ads used to pay back and now they do not.
Cost per click went up, the landing page stayed the same, and the campaign quietly slid from profit to loss.
Sign up, consent, payment: somewhere in there you lose half of them.
Regulated steps like identity and consent are where people get nervous. They are also where the biggest wins are.
How our conversion rate optimization works: instrument, find the leak, fix it, measure, repeat.
Most funnels have one step that loses more than all the others combined, and nobody knows which one because the analytics only counts arrivals and purchases. We start by instrumenting every step: page, form field, consent, identity, payment, confirmation. Then we watch real sessions, read the support inbox, and find the place where people hesitate.
Then we fix that step, ship it, and measure the change against the weeks before. On MyCRC the step that leaked the most lost 60 percent fewer people after we rebuilt it. Then we move to the next one. It is not a redesign and it is not a hundred A/B tests. It is a weekly loop, run by people who have had to do it on their own revenue.
- Event tracking on every step, from first click to confirmation email
- Session recordings and heatmaps where they add information, removed when they do not
- Copy, layout, form and flow changes shipped by us, in your codebase
- A/B tests when traffic supports them, honest before and after measurement when it does not
- Payment, consent and identity steps treated as product work, not compliance boxes
- A weekly review of the numbers, with the next change already agreed
What a better conversion rate is worth to you.
Move the sliders to your numbers. The lift on the right is the 50 percent MyCRC saw in its first month, so read it as a ceiling rather than a promise.
Conversion optimization for consent, identity and payment: where funnels die, and where we have the most practice.
We run The Great Renter, a tenant screening product where every applicant has to consent, prove who they are and pay before anything happens. We built the same three steps for Kijiji and rebuilt them for MyCRC. Getting each one to feel like a two minute task rather than a compliance exercise has moved completion more than any headline change we have ever made.
The same rules apply to an ordinary quote form, booking flow or checkout. Ask for less. Explain why you need what you ask for. Show progress. Never make someone wonder whether the button worked.
Why our CRO services start with our own funnels.
The habits on this page come from products where the conversion rate is our income. That is why the reporting is in revenue per visit rather than clicks, why we would rather fix one step than test ten, and why we will tell you when the problem is the offer rather than the page. Conversion work feeds straight into Google Ads, where a better landing page lowers the cost of every lead, and into SEO, where the pages that convert are the ones worth ranking.
How a conversion rate optimization engagement runs: a review, then a weekly loop.
The review is fixed price. After that it is month to month, and every month ends with a straight answer on whether to keep going.
We instrument the funnel, watch sessions, read the support inbox, and come back with a ranked list of leaks and a plan for the first month.
One step, rebuilt properly, shipped by us, measured against the weeks before.
Review the numbers, agree the change, ship it, measure. A/B tests where the traffic allows.
Conversion rate, revenue per visit and cost per lead, and whether the work is still paying for itself.
What conversion rate optimization includes.
- A fixed price funnel review with a ranked list of leaks
- Event tracking on every step, set up in GA4 alongside your payment or CRM data
- Session recordings and heatmaps, where they add information
- Copy, form, layout and flow changes, shipped by us
- A/B testing when traffic supports it, before and after measurement when it does not
- Landing page work for paid campaigns
- A weekly numbers review and a monthly report in revenue per visit
- Month to month, short notice period, and you keep every change
Funnels we have optimized, and the ones we run.
MyCRCConversion up 50 percent in the first month after the rebuild, 60 percent fewer people lost at the step that leaked the most, and a paid campaign that went back to paying for itself.50%
The Great RenterOur own product. Invite, consent, report. We tune this funnel every week because it is our revenue, and it is where the habits on this page come from.Minutes
KijijiFour steps from a rental conversation to a verified report, with consent and identity captured inside the flow so the landlord never handles personal data.4
ProdifyTwo free tools, CAD Analyzer and Spec Analyzer, built as the top of the funnel because a manufacturer will try a free check long before they book a demo.2Conversion rate optimization questions people ask before they book.
What is conversion rate optimization?
The work of turning more of the visits you already get into customers. In practice it means measuring every step of a funnel, finding where people leave, changing that step, and checking whether the change worked. It applies to a checkout, a sign up, a quote form, a booking flow, or a regulated application with consent and identity in it.
How does it work with you, week to week?
We start with a fixed price funnel review that instruments the steps and ranks the leaks. Then we work through them one at a time: agree the change, ship it in your codebase, measure it against the weeks before, and move on. You get a weekly look at the numbers and a monthly report in revenue per visit.
How much traffic do we need?
Enough to see a change, which is less than people think. A/B tests need a few hundred conversions per variant a month to be trustworthy. Below that we use before and after measurement, session recordings and the support inbox, which is how most real funnels get fixed anyway. If the traffic is too low to learn anything, we will say so and point you at the traffic problem first.
How long until we see results?
The biggest leak is usually fixed in the first month, and that is normally where most of the gain is. After that the gains get smaller and more frequent. MyCRC's 50 percent came in month one because the worst step was very bad. Yours will depend on how bad yours is.
What does it cost?
The funnel review is a fixed price, quoted before we start. The ongoing work is a monthly amount in Canadian dollars, scoped after the review, month to month with a short notice period. We look at the numbers with you every month, and if the work is not paying for itself we will tell you to stop.
Do we need new analytics?
Usually not. We set up the events in the GA4 you already have and connect them to your payment or CRM data so we can see revenue, not just clicks. If nothing is set up at all, that is part of the review.
Is this a redesign?
No. We change one step at a time so we know what worked. Sometimes the review finds that the platform itself is the problem, which is what happened on MyCRC, and then the honest answer is a rebuild. We will say so up front rather than optimise a page that needs replacing.
Can you work on a checkout or a regulated flow?
Yes, and it is where we have the most practice. Consent, identity verification and payment are the steps we build and run on our own screening product and have rebuilt for clients. They are also the steps with the biggest wins, because most teams treat them as compliance rather than product.
Do you run the A/B tests, and with what?
Yes. We prefer simple server-side tests or feature flags in your own code over heavy testing tools, because they do not slow the page down and the results live in the same analytics as everything else. When traffic cannot support a test, we say so and measure before and after instead.
More of what we do.
Tell us what you're trying to build.
Thirty minutes, no deck, no pitch. We'll tell you what we'd do, roughly what it takes, and whether we're the right people for it. Sometimes the answer is no and that's a useful call too.