Web development: fast pages, sound structure, and a site you own outright.
We develop websites the way we build products: fast, structured, measured, and in your name from the first commit. Most of our web development work is for companies whose site has a job to do, sell a product, take a booking, or rank for the questions customers actually ask. The same team that builds and runs The Great Renter and headlight does the work. Canadian owned, and we work with clients anywhere.
You've probably got one of these problems.
Your site looks fine and does nothing.
It was designed to look like a website, not to do a job. Nobody can say what a visit is supposed to turn into, so nothing measures it and nothing improves.
You need to rebuild and you are afraid of losing what ranks.
The last redesign lost traffic and nobody knew why. You want a new site without a new hole in the analytics.
The site and the product are the same thing.
Sign ups, payments, a directory, a booking flow. A page builder will not hold it, and a dev shop will build it without asking whether anyone will use it.
Web development for marketing sites, product sites, and the ones where the site is the product.
Three kinds of work come through the door. A marketing site for a company that needs to explain itself clearly and be found for what it does. A product site, where the pages sell or onboard software and the funnel is the point. And the sites that are the product, like Overland Addiction, a directory of 47 truck camper brands where the data is the design, or MyCRC, where the website is the application flow, the payment and the consent capture in one.
All three get the same foundation. Pages render as fast, crawlable HTML. Every page carries structured data and a real title, description and heading hierarchy, so search engines and AI answers can read it. Analytics is on from the first deploy, wired to the one or two events that matter, so the site can be judged on what it does rather than how it looks.
- Built from your designs, or designed in the browser with your real copy as part of the build
- Built on Next.js or TanStack Start, deployed to Vercel or Cloudflare, with Core Web Vitals checked before launch
- Structured data, sitemaps, redirects and Search Console set up as part of the build, not an add-on
- A CMS where the content genuinely changes, and plain files where it does not
- Forms, bookings, payments and accounts when the site needs them, built properly rather than bolted on
- Everything in your accounts: domain, hosting, repository, analytics
Is this a website, or a web app with a website attached?
Five questions we ask on every first call. Turn on the ones that are true for you and we will tell you what we would scope.
Website redesign and rebuild without losing what already ranks.
Most redesigns lose traffic for a boring reason: URLs change, nothing redirects, and the pages that quietly earned links for five years vanish. We start every rebuild with a crawl of the old site, a list of every URL that gets traffic or links, and a redirect map that ships with the new site. Content that ranks keeps its URL or gets a one-to-one redirect. Nothing is left to a plugin.
MyCRC is the case we point to. A national criminal record check product had been built on WordPress, performance had fallen away and every step was leaking applicants. We rebuilt it from scratch in nine weeks, kept the paths that mattered, and conversion rose 50 percent in the first month. Support volume fell by around 80 percent because the broken steps were gone.
- Crawl and inventory of the existing site, with traffic and links per URL
- Redirect map written before design starts and tested before launch
- Content parity check so nothing that ranks goes missing
- Speed budget set up front and measured on real devices
- Thirty days of watching Search Console after launch, with fixes included
How a web development project runs: four to eight weeks, in the open.
Fixed price, agreed before anything starts. You see working pages every week, in your accounts, not a status report.
Content audit, sitemap, the redirect map if there is an old site, and wireframes for the pages that carry the load.
Designed in the browser with your real copy, or built from your designer's files. Type, spacing and the one or two things each page has to do.
Pages, CMS, forms, structured data, analytics, speed. Deployed to a preview you can click from day one.
Redirects live, Search Console verified, sitemap submitted, and a month of watching what search and people do with it.
What a web development project includes.
- Discovery call, content audit and a written scope with a fixed price
- Sitemap, wireframes and design, in the browser or from your designer's files
- Responsive build with accessibility and keyboard navigation checked
- CMS set-up and a short walkthrough for whoever edits the site
- Structured data, meta, sitemap, robots and redirects
- Analytics with the events that matter, and Search Console
- Core Web Vitals measured before launch
- Thirty days of post-launch fixes, then an optional monthly retainer for changes and new pages
Websites we developed.
MyCRCA criminal record check product rebuilt from a failing WordPress site. Conversion up 50 percent in the first month, support volume down around 80 percent.50%
Overland AddictionA truck camper directory covering 47 brands, designed so the data is the layout and every page is built to rank.47
Blossom LandscapingA Vancouver landscaping site built around a published promise: a reply the same day, a visit within 48 hours, a quote within 24 hours of that.48h
headlightThe product site for the Google Drive desktop app we build and run. The site, the app and the support inbox are all ours.OursWeb development questions people ask before they book.
How much does web development cost with you?
It depends on what the site has to do, which is why we scope first and quote a fixed price rather than sell packages. A marketing site with a handful of pages sits at the lower end. A site with accounts, payments or a directory behind it is product work and is priced as such. Either way you see the number before anything starts, and the number does not move unless the scope does.
How long does it take?
Four to eight weeks for most sites, from the scoping call to launch. Rebuilds with a lot of content, or sites with a product inside them, take longer, and we will say so at the scoping stage rather than discover it in week five.
Will a redesign hurt our search rankings?
It can, and it usually does when URLs change without redirects. We crawl the old site first, map every URL that earns traffic or links, and ship the redirects with the new site. Then we watch Search Console for thirty days after launch. Losing rankings in a redesign is a planning failure, not a law of nature.
Do you develop on WordPress, Webflow or Shopify?
We build on Next.js or TanStack Start, deployed to Vercel or Cloudflare, because it is faster, more secure and easier to extend when the site grows into a product. If you already run on Shopify or Webflow and it is working, we will tell you to keep it. We rebuilt MyCRC off WordPress because the platform had become the problem, not because we dislike WordPress.
Who owns the site when it is done?
You do, completely. The domain, hosting, repository, CMS and analytics are set up in your name from the start, not migrated to you at the end. If we part ways you lose nothing but us.
Do you do the design, or just the development?
Both, in whichever order suits you. If you already have a designer, we build from their files and keep them in the loop. If you do not, we design in the browser with your real copy as part of the build, so you review pages on the actual site rather than in a mockup.
What happens after launch?
Thirty days of fixes are included. After that most clients keep us on a monthly retainer for new pages, changes and the SEO and conversion work that starts once real traffic arrives. Short term, short notice period, no lock-in.
Do you write the copy?
We can, and we will always edit yours. Words are part of the design, so we draft the page copy alongside the layout and you review it in the browser, on the actual page, rather than in a document.
Can you develop web apps, not just websites?
Yes, and it is most of what we do. Accounts, payments, directories and booking flows are product work, and the same team builds them. The five questions further up this page tell you which side of the line you are on, and our client work shows the products we have built.
More of what we do.
Tell us what you're trying to build.
Thirty minutes, no deck, no pitch. We'll tell you what we'd do, roughly what it takes, and whether we're the right people for it. Sometimes the answer is no and that's a useful call too.